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Green Marketing Campaigns- Less Waste Better Results

Businesses are increasingly being held accountable by consumers for their impact on the environment. Governments are also mandating reductions in carbon emissions and will likely continue to enforce new environmental regulations on businesses. Consumers are choosing “green” companies more than ever. Email, SMS and Voice communication solutions enable your business to significantly reduce the carbon footprint of your day to day communications. Through the use of highly automated electronic delivery mediums you can reduce your impact on the environment and increase your overall communication effectiveness.

The facts

A recent study conducted by the International Telecommunications Union has shown that switching from direct mail to an electronic communication method such as voice, SMS or email reduces CO2 emissions by a staggering 98.5%.

Reduce waste and increase ROI

Electronic delivery means no tree logging, no paper waste and substantially reduced carbon emissions required for delivery. The automated nature of broadcast technology also means a significant reduction in energy costs.

The impact of undelivered and returned mail can be expensive both from a cost and environmental point of view. Consumers are so overwhelmed with the amount of junk mail received, a business is lucky if the consumer even sees their message. With electronic communication delivery, the cost to your bottom line and the environment of unsuccessful communications can be reduced to zero.

Moving to a green solution doesn’t mean you have to compromise on the success of your campaign. Switching from direct mail to electronic delivery can actually increase the return on investment for your campaign. Response rates to SMS, email and voice campaigns regularly exceed direct mail campaigns.

In addition to the direct savings to be made by switching to electronic delivery, there are indirect savings such as mitigation of staffing costs associated with mail merging and physical sorting, reduced wear and tear on printing equipment and zero costs for franking and returned mail handling.

The greenest paper is no paper

– Completely paperless technology means zero tree logging
– Zero physical waste
– Zero carbon emissions related to delivery (postal vs. electronic delivery)
– Zero cost for undeliverable mail
– Positive “green” brand recognition
– Increased ROI
– 98.5% reduction in overall carbon emissions

The bottom line is simple – demonstrate to your customers your commitment to the environment through the use of environmentally friendly electronic communications solutions.

Online Electronics Shops The Smart Way to Shop

Buying electronics from online shops has become quite a popular trend in the market today. These shops, unlike brick-and-mortar stores, have lower operational costs, e.g. they dont need to set up physical premises and therefore be obligated to meet expenses like rent and so on. This means that they can buy electronics in bulk and then retail them at much cheaper prices by passing on the savings to the customers. A consumer who wants to buy GPS online, or who wants to buy LCD TV, or indeed to buy notebooks and any other electronic accessory, is guaranteed to spend much less at such online shops.

Online electronic shops offer a handful of benefits to their customers. One advantage that you enjoy, say when you want to buy LCD TV from an online shop, is the fact that you can browse through a wide variety of similar merchandise from the comfort of your house or office. On the other hand, when you want to buy camcorder, for instance, from a physical store you will have to visit many shops, and you are bound to waste a lot of time as you compare prices at all these shops. However, buying from an online shop will save you this hassle as you will simply compare prices with the click of your mouse. You will therefore be able to buy Plasma TVs, buy camcorder and even buy portable DVD Player at the best prices without leaving your house.

Secondly, once you buy notebooks or indeed any other electronic gadget from an online shop, you do not need to look for transportation. This is because online shops offer shipping services (many do this free of charge) that deliver purchases to the buyers homes in a timely manner. Additionally, because online shops use the internet platform people can do their shopping around the clock, 24-7-365. This means that if you want to buy Plasma TVs and buy GPS online you do not have to wait for the conventional hours of business on the next day. You also do not have to worry about finding parking space, and you are not limited by any geographical boundaries. The Internet has made it quite possible for people to buy GPS online from any online shop in the world offering the best value for money.

Online shops sell a wide variety of high quality and electronics that feature the latest technology. You can thus buy camcorder, buy portable DVD player, or buy LCD TV from some of the leading brands in the market, and all these cutting-edge electronics will most likely be offered at discounted prices. However, before you buy notebooks or any other electronics from such shops, it is imperative that you find a reputable store to spend your money at. Finding reputable online electronic shops ensures that whatever you buy is genuine and that you wont be scammed out of your hard-earned money.

The Benefits Of Electronic Commerce

WHAT ARE THE BENEFITS OF ELECTRONIC COMMERCE
Customer care has benefited from various in e-commerce, EC also e-business continue to pay dividends as long as the benefits as reported by e-commerce site.wordpress.com (nd) are still achievable. Reduction in cycle time, staff empowerment and cutomer support are just a few of the benefits. Efraim Turban et al (2008).

CYCLE TIME
The cycle time for an organization refers to the time it takes to complete a transaction; also turn around time, speed of operation etc Internet banking is one of the ways Nigerian banks increase customers satisfaction and cycle time. More transactions are done on the internet, ATMs, POS machines, through patnerships with card companies like MasterCard, Interswitch, VisaCard and the rest of them. It is easy to find all these in almost all Nigerian banks now because the management wants to minimize cost while maximizing profit. Trading equities used to take a very long time before orders can be successfully effected before but can now be done by just one click on the right button in the right website. The same is applicable for purchasing University of Liverpool recommended textbooks. Inputting my mastercard details makes the process of search and final purchase shorter and easy to accomplish for me. EC has brought to the world the likes of ebay, amazon.com and others responsible for online auction. Time is money, so instead of driving all about looking for a shop that stocks what I need to buy, I would rather go to the internet search for it and purchase it immediately.

EMPLOYEE EMPOWERMENT
Organizations now allow their staff to take certain steps that were not possible without electronic commerce. Booking of Consumer loans used to be on paper before in Oceanic Bank until recently when the bank designed an online procedure that empowers staff to issue more loans per hour. The reason for this is not far fetched; a soft copy consumer loan file needs little or no correction since the already inputted formulas are there to do the correction. Checking the consumer loan can now be done at a very high speed because there are software for testing if the excel file followed the desired procedures or not. With the bank empowering their staff in EC, more value is added because staff now sees themselves as important participants of the bank as well.

Electronic Commerce makes it simple for online tutors to detect malpractices amongst students unlike in offline Universities, where Doctors and Professors have to read the hard copy assignments submitted by various students, there will always be cases where collution and plagiarism will not be detected. Students will surely copy themselves knowing fully well that the instructor might not get to know. This is not the case in an EC committed University where all assignments are submitted online through software like Turnitin and safe assign.

FACILITATE CUSTOMER SUPPORT
Customer support was taken to another level through highly specialized customer relationship management; Norton allayed fears that my monthly internet bill is exorbitant. It all started when my hard drive crashed and I lost a recently purchased Norton antivirus. I was frustrated and had to chat online with customer care representative of Norton through their chat software. As if that was not enough, the agent I spoke with blew my mind when he told me that he was going to install the software into my laptop from his remote location. I thought to myself this must be a joke until I saw my mouse moving and clicking certain menus on my desktop. It was a wonder then, I thought I was looking at a Norton miracle, he put my laptop in order within five minutes and still told me thank you. I replied as many times as possible and fell in love with purchasing my antivirus solutions from Norton because I feel that their EC investments have paid off after all.

CONCLUSION
Every good idea has to develop through changes, the world never stayed in one place. What might be perfect today might be faulty tomorrow, no wonder Polaroid felt comfortable until the digital imaging swept their business away. Holycoast.com (nd) It is very correct to say that EC has come to change the world and it is doing just that real well and fast too. The value of improvement that has met the organizations cannot be overemphasized and thus will continue to draw the attention of other corporations to invest in new ideas, innovations and technologies.

REFERENCES

E-commerce site.wordpress.com (nd), Benefits of E-commerce [Online] Available at: http://ecommercesite.wordpress.com/2008/06/14/reduction-of-cycle-time-improve-employees-empowerment-facilitate-customer-support-through-e-commerce/ (Accessed on 5th July 2009)

Efraim Turban, David King, Judy McKay, Peter Marshall, Jae Lee, Dennis Viehland, (2008) Electronic Commerc – A Managerial Perspecive ISBN 9780135135440 Intl Ed. Pearson Education Ltd. London

Thompson A, Strickland A, & gamble J (2008). Crafting & Executing Strategy: The Quest for competitive advantage, Concept and cases. 16th Ed. Boston: Mcgrraw-Hill Irwin.

Air Travel Tips Traveling with Electronics

On this day in age, it appears as if everybody at least once piece of electronic equipment with them, always at any time. That electronic equipment may perhaps include a cell phone, pager, laptop or Own Digital Assistant, PDA normally known. Should you are an individual who travels regularly with one or a lot more of these electronic goods is a excellent chance you eat when you board an airplane. If it could have, there’s the possibility they interested in regardless of whether a breach on the rules of aviation.

When it comes towards provision that the electronics are prohibited aboard an airplane, you’ll notice that practically all are welcome. While this area is usually a good idea to examine within your airline or the airport in advance. Like most electronic devices are expensive, do not arrive to the airport only to study that it’s forbidden to eat all your belongings, especially additional pricey than most electronic devices.

As already mentioned, quite a few people keep a cell phone or pager with them at all times. All cell phones and pagers are permitted aboard the aircraft. In addition to that allowed on board, they are kept in hand luggage. Your cell phone or pager, like most electronic devices of others is suspect, inspection, if applicable.

Notebooks and Own Virtual Assistants, PDAs, as known, are also permitted on board aircraft. It’s also feasible to store it inside your hand luggage in case you wish. If they are stored in their hand luggage, your laptop or personal information assistant machine are going to be scanned from the rest of one’s luggage. This alternative is safe and not damage your computer.

Although the alternative is safe for most electronic equipment not for everyone. It is feasible that his film, in particular film, which has not been created by X-ray machines is also destroyed in case you need to store a camera in hand, you shall notify the security from the airport. Have other options, the camera or the film material to control. Other recording devices, like digital cameras or video cameras are also permitted on board an aircraft in their hand luggage. It is for these items safely go from the technique of X-ray Imaging

As said above, most electronic components is also stored up in their cabin baggage or checked baggage. In case you desire to be in a position to store items inside your baggage, you ought to do this. It’s no secret that checked baggage around for a quantity of various methods triggered. With high-priced electronic equipment, your pc is much less possibly to become damaged if you are responsible for their care. Along with reducing the damage, most airlines restrict the use of luggage locks. This means it can be fascinating to store costly equipment in their luggage, especially in case you don’t block. Honestly, you in no way know who can entry it.

Keep the more than facts in mind, you need to be able to neatly packaged for your next trip, regardless of whether that trip is really a organization trip. Although most organizations no restrictions on the electronic equipment you bring on board you’ll see that the use of these products is often limited. Many airlines do to make your video camera, cell phone, pager, PDA or laptop during the specified times.

Refurbished Electronics Advantages

Refurbished Electronics offer great savings. However, they come with a shorter warranty. New electronics can be very expensive; but they come with a longer warranty. It really comes down to your personal preference.

Refurbished electronics advantages are too numerous to list in this single article. The price difference between new electronics and refurbished ones is probably the most important of all the advantages of refurbished electronics. However refurbished products do have their disadvantages also. -There is no benefit without cost and there is no cost without benefit.- We do not know who made this statement; but we know it has to do with economics.

This economics principle stands true when it comes to refurbished electronics advantages and disadvantages. Should you buy brand new electronics or refurbished electronics? Obviously, that is a question only you can answer.

In spite of the great price benefit that comes with buying refurbished electronics, some people still prefer to buy brand new even if that means more debt. Others would prefer to save the money and buy only refurbished electronics. It is all a matter of personal preference and opportunity costs. The best we can do is to point out some of refurbished electronics advantages and disadvantages. Refurbished Electronics: Advantages and Disadvantages

1. Refurbished electronics can be up to 80% cheaper than new ones. For example, a refurbished Samsung HP-R4252, 42- Plasma HDTV with turner and all the bells and whistles costs about $750.00. A new one costs about $3,200.00. That is a 76% off from the original price.Clearly these are some great refurbished electronics advantages.

2. If you were to add $249.99 for a 3 year extended warranty onto the already discounted price ; you would pay roughly one-third (1/3) of the original price. That is, [($750.00 + 249.99)/ $3,200.00]X100= 31%, roughly 1/3 of the price.

3. Refurbished electronics sport the exact same technology as new ones.

4. Other refurbished electronics advantages come in the form of reliability. These products are rigorously tested for optimum performance. They must meet the same factory specifications as new ones.

In our opinion, there is one disadvantage with refurbished electronics – the manufacturer warranty. You only have a 90-day warranty on refurbished electronics instead of the standard 1-year warranty.

While some people may fuss about that, we believe it is a fair deal. Since the refurbished item has been thoroughly tested and met factory specifications, nine months worth of warranty is served through the refurbishing process.

However, if you insist on having a longer warranty you can buy an extended warranty for 3 to 5 years ranging in price form $30.00 to $150.00 and up respectively. Note that even with the added extended warranty you still save a boatload of money.

So, buying refurbished electronics give you the opportunity to own a high end, late model electronic gadget without swiping away your life savings. Way to go! Buy refurbished electronics!

New Electronics: Advantages and Disadvantages

There is only one advantage in buying brand new electronics – The warranty. Unlike refurbished electronics, new items are sold with a 1-year warranty. You can buy a refurbished electronic, then buy an extended warranty for the peace of mind. You will still have a better deal.

The one year warranty that comes with the new item makes perfect sense. Manufacturers do not test every new product. They simply test a sample from a batch.

If the percentage of successful tests satisfied a pre-set standard; they assume that all products from the batch will work. The truth is there is no guarantee they will. That is why they give a full year warranty on them.

New items are only randomly tested. So they are susceptible to breaking down. For this reason, a longer warranty is offered on it. It is clear that refurbished electronics advantages outweigh new electronics advantages.

Our advice is simple; you don’t need to work your life away for a one year warranty. You can enjoy a greater peace of mind if you buy an extended warranty on refurbished electronics. Just remember:

Refurbished electronics are tech